How Has The OTT Platform Democratized The Indian Film Industry
In recent decades, the Indian Film Industry has evolved and adapted a lot to meet the tastes and demands of its audience. Whether it’s a drama with high voltage or action, romance with hopeless endings, or poignant stories like in the Sooryavanshi movie, Bollywood has evolved significantly. Nepotism, market saturation, the dominance of big names, and the lack of new stories still plague the Indian film industry. As an alternative to the traditional theatres and TV options, OTT has entered the game with shows like Bigg Boss, which has dramatically altered the scenario in the industry. Here are some factors to prove the same.
- Widen Opportunities- In the past, a few films released annually offered opportunities to an elite group of actors, such as Ajay Devgan. The online streaming platform has unlocked a world of scopes for struggling actors, directors, and other aspirants. Streaming platforms like Amazon Prime, Netflix, and Hotstar offer a venue for more movies and short films to be screened. Hence, new talents and skills are getting the opportunity to be in the limelight. You can check the recent movie review and watch it.
- Script matters – Movies aren’t judged by their banners or stars anymore, nor is their stardom what determines the success of a movie. What appeals to the audience more is the plot, the script, and how engaging the story is. The gap between the real and reel stories has narrowed. Traditionally, the stories revolved around top-end glamorous revolving around major cities or unrealistically twisted action movies. Today, OTT has provided platforms that enable real-life stories to be told. The country’s stories are getting more attention from every corner and even abroad. Every movie news app has movies from OTT platforms as well.
- The essence of regional content is preserved- Contents from different regions across the nation are preserved intact. The stories are what drive the audience instead of celebrity gossip. In addition, Punjabi, Gujarati, South Indian content is gaining recognition based on how compelling their stories are. Storytelling has become a deciding factor in the success of the film now. Thus, they have a big hand in promoting regional content.
- Skills matter- OTT has completely changed how criteria for movies to top the charts. Now skills matter more than stardom. Movies of actors like Ayushmann Khurrana, Rajkummar Rao are becoming more mainstream like the iconic stars such as Ranveer Singh.
- Representation for everyone – Each sector in society is being recognized and represented. We are able to see all kinds of characters that we meet in real life on screen as the stories become more realistic. Actors are getting opportunities irrespective of their caste, color, race, religion to showcase their skills in front of the world.
- Scope for an expanded story- It is now possible to portray stories of people from all walks of life. Directors and scriptwriters now have the opportunity to work with all kinds of concepts, cater to a different range of audiences, explore mature content. Now even female actors like Katrina Kaif, Kangana Ranaut are getting a chance to portray significant characters in the story. It is an incredible change as such freedom was impossible under the stringent scrutiny of the regulatory boards. Also, with advancements in technology, Bollywood has grown at a pace never seen before.