
5 Music Video production tips on making the best video in 2023
The music and lyrics of a song are played over a film that conveys a theme, story, or message. The band members may perform the song, actors may narrate the story in a video clip, the musicians may jam solely, or the actors may perform in a music video. The production process for music videos involves storyboarding, video editing, and special effects, regardless of the content.
While video music had existed since the 1920s, when it was known as musical shorts, the medium was popularized on MTV in the 1980s, giving fans new ways to interact with their favorite licensable pop music. Here are five tips before making the best music video in 2023.
1. Consider your budget and technical skills
A music video’s budget and technical requirements must be considered during pre-production. It can be quite costly to secure locations and licenses for filming, and often they aren’t that necessary.
It would help if you wrote your narrative based on your budget and technical skills. Consider filming an actor on a green screen and creating a 3D environment as if the actor were floating in space while singing. You might want to reconsider the idea and start over if the visual effects, rendering, and compositing are beyond your budget.
2. Video teaser
Produce a 15-30 second teaser video to promote and release on social media before the big reveal. A teaser video can generate buzz to gain greater exposure for the music video release. Promo videos can be enhanced with text overlays that promote the date/time of your bug release.
3. Keep in touch with the band or artist
A music video takes a lot of time, money, and effort, so you want it to be right, which means capturing the artist’s vision. Communicate with them throughout the process to ensure you are on the same page and deliver the product they requested.
4. Equipment
It’s important to consider various factors when discussing music video equipment. You first need to figure out how many cameras you need. In most cases, one camera will suffice. However, you will need a drone if you plan to use aerial footage to introduce the environment in the music video.
If you don’t own video equipment, renting is a good option if you don’t have one. Additionally, lights play a crucial role in better portraying the story.
5. Promote your video online and publish it
Your target audience might hang out on a few social media networks if you’re self-publishing and self-promoting your video. To ensure that your video can be seen at its best, you should know the different marketing automation settings to consider when publishing on different platforms.
Promoting on Facebook, Instagram, Twitter, and YouTube is always a good idea, but you should also try something new every once in a while. It’s okay to try different approaches and gather valuable feedback as long as they are similar to your target audience. Additionally, you can use these for brand awareness and content marketing.
Check the number of likes/shares/comments your video received within the first few days/hours after the video was published to determine if you met your target. Switch platforms until you find one on which it performs well if the number is too low. You can boost views with an outro if you have multiple videos. You will engage your audience, grow your brand, and lead them to the next video.