The new reigning king of short video apps in the market

Content creation has always been a Booming Industry in India because of the diverse culture of people, food, places, festivals, and languages. Digital has birthed a lot of opportunities for everyone especially when it comes to storytelling, narrating tales, or various different life hacks, dancing, and music videos. Realizing the enormous potential of native content and its popularity with the masses along with the ban on TikTok in India due to the border tensions between India and China which had triggered a mad scramble, the MX TakaTak App which is developed by MXP Media India formerly known as J2 Interactive came to the rescue of various influencers and content creators who had lost millions of followers because of the ban.

The MX TakaTak app currently has completed more than 50 million downloads and has a 4.2-star rating on the Google Play store. Here, users get a chance to browse through numerous short videos on various genres. Some of the genres include dance, comedy, travel, fitness, lip-sync, romantic, funny, motivational, fashion, prank videos, etc. Users can like, share, comment, and also download the videos. Creators can showcase their talent by creating videos with various exciting features like filters, music backgrounds, songs, voiceovers, and much more. This app also allows users to discover the latest trending videos, recreate them, or even create a duet with the original video. Users can also share the content with their friends and family through Whatsapp and Facebook. The app is said to have more than 10 million daily active users along with more than 1 billion video views per day.

Over the past few years, India has experienced a digital renaissance that has brought millions of new users online, all thanks to the Jio revolution. And this has led to an increase in the consumption of more and more local and regional content across India. Whether you live in a metropolitan city or a rural village, short videos are a source of entertainment for everyone. Seeing the amount of potential and discoverability that regional content has, MX Takatak has also made the app available in various languages such as Hindi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati, Marathi, and Punjabi. As a matter of fact, the hashtag ‘#punjabi’ is something that is always on the trending page. Because of the number of Punjabi videos on genres like romantic, lip-sync, dance, and many more, this all-in-one app is very much loved by users who either create or watch Punjabi content and is seen as the best Punjabi video app, reason being the huge number of views and engagement that it receives.

The same trend can also be seen for various other regional languages like Telugu, Tamil, and Marathi as well where users in these areas look at this app as more region-centric because of the abundance of regional videos. For example, people in Andhra Pradesh and Telangana can find this Telugu videos app for both content consumption and creation and contribute to a large number of viewership.

All in all, because of the various exciting features, the huge number of views, and engagement as well as how multi-regional this app is, MX Takatak has become as the new reigning king in India in the short video community after the departure of TikTok and the onset of “Make in India” campaign.